Week 3 Discussion

Due by 11/19/2015 8:30 pm EST.  Eah post must be 250 words with references cited.


  1. Functional Theory of Attitudes

    In chapter 7 of your textbook, Daniel Katz’s functional theory of attitudes is discussed. For each of the four functions discussed, develop a list of attitudes towards three brands that you have had experience with.  Have your attitudes changed over time? Respond to at least two of your classmates’ postings.

  2. Atmospherics

    In their article, “Atmospherics, service encounters and consumer decision making: An integrative perspective”, Hoffman and Turley hypothesize that the U.S. economy is moving to an experience economy. Use a drug store, a middle-of-the-road department store, and a home improvement warehouse that you have purchased from to generate at least five recommendations for improving the atmospherics of each of those businesses. Respond to at least two of your classmates’ postings. 

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