University of the Cumberlands Apple Inc Marketing Management & Business Environment Essay

This activity/assignment will allow students to systematically understand the general and specific environments of business.

Activity I: Select any company of your choice. Identify its strengths and weaknesses. Then analyze the company’s context, customers, competitors, and collaborators.

This activity/assignment will help students understand the importance and impact of market segmentation.

Activity II: Why do you think market segmentation is important and what impact could it have on a company? Does a successful company need to segment at all? Identify four different products that represent market segmentation based on demographic, geographic, psychological, and behavioral features and discuss how each product’s advertising reflects this segmentation.

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Required Text(s): Iacobucci, D. (2018). Marketing management. 5 th ed. Cengage Learning

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