STMG 9002 University College Dublin Strategic Revenue Management Report

Question Description

You have been employed as the Director of Revenue Strategy of the 5 star Dublin city centre hotel for the last 15 years. During this time you have seen many different scenarios impact your revenue performance, including Ash Cloud, to Foot and Mouth, economic bust and boom.

The most recent scenario of Covid-19 presents unprecedented challenges for your property. However, you have made time to speak to hotel management students at their research conference to share your insights on Revenue Management best practice, based on your experience and current research. In advance of this conference you offer to prepare a fully referenced report examining key elements of a successful revenue management strategy. You have limited time, and so have selected key issues to assess.

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