Post University Week 2 Consumers Perceptions of A Product Research Paper

In this assignment, you will research and create a brief on brand repositioning related to consumer perceptions. As you write the brief, you will assess the questions by referring to the theories and concepts from the course materials presented thus far. Instructions: x Describe how marketers understanding of the consumers’ perceptions of a product or service’s attributes are used to position a brand within that product category. x Explain why marketers might reposition their brands? x Briefly discuss the importance of the theories and concepts with this topic. Requirements: x Length: one page, not including cover or reference pages. x Resources: Minimum of two resources, one must be the textbook. x Brief will be single-spaced, Times New Roman, 12 pt., single-spaced reference page, and in-text citations. Be sure to read the criteria by which your work will be evaluated before you write and again after you write. MKT385– Consumer Behavior Unit 2 Assignment: Brief 1 Evaluation Rubric for Unit 2 BriefAssignment CRITERIA Exemplary Proficient Needs ImprovementDeficient(24-25 Points) (20-23 Points) (15-19 Points) (0-14 Points) Describe Marketer’s Understanding of Consumer Perceptions Marketer’s understanding of consumer perceptions is clearly defined and presented, including all details. Marketer’s understanding of consumer perceptions is present, but is missing minor details.Marketer’s understanding of consumer perceptions is present, but is missing key details.Marketer’s understanding of consumer perceptions is missing or poorly presented. Why MarketersMightReposition Their Brands Brand re-positioning is clearly defined and presented, including all details. Brand re-positioningis present but is missing minor details.Brand re-positioningis present but is missing key details.Brand re-positioning is missing or poorly presented. Use of Concepts and Theories The concepts and theories are clearly defined and presented, including all details.The concepts and theories are present but is missing minor details. The concepts and theories are present but is missing key details.The concepts and theories are missing or poorly presented. (9-10 Points)(8 Points)(6-7 Points)(0-5 Points)Resources More than 2 resources 2 resources 1 resources 0 resource (14-15 Points) (12-13 Points) (10-11 Points) (0-9 Points) Clear and Professional Writing, Single-Spaced, IncludingReference Page and In-text Citations Writing and format is clear, professional, single-spaced and single-spaced reference page and in-text citations, and error free. Few errors that do not impede professional presentation. Significant errors that do not impede professional presentation. Errors impede professional presentation; guidelines not followed.

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