Persuasive messages

Select a product or service for this assignment. 

Review Ch. 9 of Business Communication about writing effective persuasive messages. 

Complete the following two parts to sell the product or service to two different audiences.

 

Part I: 

Write a message to persuade your boss to invest capital resources to develop the product or service for sale. 

Include secondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference sources using APA formatting. 

Select the appropriate channel for delivering your message based on context, audience, and purpose. 

Explain why you selected the channel. 

Note: Part I is the basis of your Week 5 Persuasive Presentation assignment.

 

Part II: 

Write a sales pitch to sell the product/service to the end consumer. The sales pitch that you write could be part of a marketing campaign, which can be the verbiage for a commercial, a flyer, a message posted on social network, and so on. Make sure to identify the context, as per the examples, in which the sales pitch will take place. 

Select the appropriate channel for delivering your message based on context, audience, and purpose. 

Explain why you selected the channel. 

 

Include an APA formatted title page for the assignment. 

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