MKT7045 Level 7 Global Marketing Management

BIRMINGHAM CITY BUSINESS SCHOOL
UNDERGRADUATE/POSTGRADUATE DEGREES
COURSEWORK FRONT SHEET
MODULE TITLE: Level 7 Global Marketing Management
MODULE CODE: MKT7045 – MAY 2020
LECTURER: PAUL RADWAY
ISSUE DATE: 30th March 2020
HAND IN/PRESENTATION DATE: Friday 22nd MAY 2020
HAND BACK DATE: 20 Working days from the submission
handback date: Friday 20th June 2020
The hand in date for Assessments is:
Friday 22nd MAY 2020 12 noon: MOODLE E-SUBMISSION
MBAMKT7045 Global Marketing Management
(Level 7) 2017 Coursework (100%)
Prepare a project Report that must include –
A market evaluation of a country other than the U.K. demonstrating thorough
analysis of secondary data (minimum 2000 and maximum 2,500 words, not
including the references and appendices)
1. PEST analysis (25%)
2. A market entry plan for a chosen brand (including positioning
strategy) based on a ‘realistic’ evaluation of the chosen firm’s
characteristics e.g. resource base etc. (25%)
3. The report should also include an explanation of why and how that
expansion would benefit your chosen firm. (25%)
4. You must draw on academic theory to justify your analysis and
proposal. (25%)
All sources of information should be fully acknowledged and properly
referenced. Your attention is drawn to the university regulations on plagiarism
(see marking criteria).
FEEDBACK FORM
Section 1: Student to complete

NAME AND
REGISTRATION
NUMBER:
COURSE:MODULE:
Student declaration
I declare that this assignment is my own work, that all sources of reference
are acknowledged in full and that it has not been submitted for any other
module.
Signature:Date:

MARKING CRITERIA
Section 2: Tutor’s Comment and General Assessment
Presentation of Assignment and Clarity of Expression:
Coursework Marking Guide
Presentation of Assignment and Clarity of Expression:
Coursework Marking Guide

Excellent
Pass 70-100%
Distinction
Good Pass
60- 69% Merit
Pass
50-59% Pass
Marginal
Fail
40-49%
Fail
0-39 % Fail
Presentation
shows a polished,
coherent structure.
Thoughts and
ideas are clearly
expressed. Fluent
academic writing
style.
Presentation
carefully and
logically
organized.
Thoughts and
ideas clearly
expressed.
Presentation
satisfactory
showing
organization and
coherence.
Language
mainly fluent.
Presentation
shows an attempt
to organize in a
logical manner.
Meaning
apparent, but
language not
always fluent.
Presentation is
disorganized.
Purpose and
meaning of
assignment is
unclear and/or is
poorly organized.
Attention to the Purpose of the Assignment:
Has addressed the
purpose of the
assignment
comprehensively
and imaginatively.
Has addressed
the purpose of the
assignment
coherently and
with some attempt
to demonstrate
imagination.
Has addressed
the purpose of
the assignment.
Some of the
answer responds
to the purpose of
the question.
Answer fails to
address the
question set.
Critical analysis of literature/theory
The assignment
demonstrates
application of
critical analysis.
Arguments are well
integrated.
Clear application
of theory through
critical analysis of
the topic area.
Demonstrates
some critical
analysis of
relevant theory.
Limited evidence
of critical
analysis.
Tendency
towards
description.
Lacks critical
analysis of theory.
Purely descriptive.
Illustrations: Use of examples/evidence
Appropriate
examples are fully
and reliably
integrated and
evaluated.
Some use of
examples. Well
integrated and
evaluated.
Some use of
examples.
Some integration
and evaluation
attempted.
A little use of
examples. Little
integration and
evaluation.
Very little use of
examples. No
evaluation.
Conclusions/Implementation:
Analytical and clear
conclusions well
grounded in theory
and literature
showing reflection
upon key issues.
Good
understanding
shown in
summary of
arguments based
in theory/literature.
Some evidence
of the conclusion
being supported
by theory /
literature.
Limited
conclusions only
partially grounded
in theory /
literature.
None or
unsubstantiated
conclusions.
 ……
Comments:
Tutor Marking this
Assignment
PAUL RADWAY
Grade Awarded
Date of marking

We are the Best!

course-preview

275 words per page

You essay will be 275 words per page. Tell your writer how many words you need, or the pages.


12 pt Times New Roman

Unless otherwise stated, we use 12pt Arial/Times New Roman as the font for your paper.


Double line spacing

Your essay will have double spaced text. View our sample essays.


Any citation style

APA, MLA, Chicago/Turabian, Harvard, our writers are experts at formatting.


We Accept

Secure Payment
Image 3