Marketing the Healthsuit Digital Platform

  1. Why has Philips launched a Healthcare suit?
  2. Does Phillips need partners to succeed?
  3. Can Philips lead in integrating customer data from multiple sources? Which other players might challenge for this role?
  1. Provide two strategic recommendations to Philips.
  2. Calculate ratios for comparison and state things like price and market share relative to major competitors.
  3. Challenge the opinions of key actors in the case.
  4. Identify trends in the case that hold implications for your recommendations.

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