McDonaldâ€™s McWRAP Assignment
We have discussed the importance of packaging to the overall marketing effort.
From what we have discussed, please analyze the McWrap packaging â€œwrapper.â€
Is the wrapper an effective marketing tool for McDonaldâ€™s new product? Remember
to consider the following elements in your analysis:
Where did this design idea come from?
Please prepare a 1-page analysis (typewritten).
Case Study #4
Starbucks vs. Dunkinâ€™ Donuts
1. Describe the targeted segment(s) of each Starbucks and Dunkinâ€™ Donuts.
2. Discuss the competitive advantage of each Starbucks and Dunkinâ€™ Donuts.
3. Compare and/or contrast the positioning strategy of Starbucks and Dunkinâ€™ Donuts.
(What is the brand image?)
4. Discuss how Starbucksâ€™ strategies have changed since its early days?
5. Discuss how Dunkinâ€™ Donutsâ€™ strategies have changed since its early days?