MARK804: Principles of Marketing Management

MARK804 Subject Outline Trimester 1, 2019 – Class 2 – Sydney On Campus Page 1 of 20

MARK804: Principles of Marketing
Management

6 credit points
Subject Information
Trimester 1, 2019 Sydney On Campus
Class 2
Faculty Vision, Mission and PRME
The Mission of the Faculty of Business is to promote responsible leadership and sustainable business practice,
and contribute to a stronger economy and a more just society. The Faculty Vision, Mission and Values
statements can be found at https://business.uow.edu.au/vision-mission-values/index.html
The Faculty is also a signatory to the Principles of Responsible Management Education (PRME) and supports
the realisation of the United Nations Sustainable Development Goals. More information on PRME can be found
at https://business.uow.edu.au/about/index.html
TEACHING STAFF

Teaching RoleCoordinator and Lecturer
NameDr Mercedez Hinchcliff
Telephone
Emailmercedez@uow.edu.au
RoomSBS Room TBD
Consultation TimesTuesday 10:30 – 11:30 (or by appointment)

IMPORTANT INFORMATION FOR ALL STUDENTS
This important information must be read together with the Sydney Business School Student Handbook which
contains relevant information on University of Wollongong (UOW) and Sydney Business School Policies. The
handbook is found at https://moodle.uowplatform.edu.au/course/view.php?id=16092. It is your responsibility to
comply with these policies and processes.
The Sydney Business School is the graduate school of the Faculty of Business at University of Wollongong. Our
courses are delivered from campuses located at Circular Quay in Sydney and Wollongong.
MARK804 Subject Outline Trimester 1, 2019 – Class 2 – Sydney On Campus Page 2 of 20
Email Etiquette: Consultation with your subject coordinator and/or teachers via email
Your teachers receive many emails each day. Unless the email is of a personal nature, students should post their
query on the subject Moodle forum site so all students can benefit from the information provided in the answer.
If emailing directly, in order to enable them to respond to your emails appropriately and in a timely fashion,
students are asked to observe basic requirements of professional communication:
Consider what the communication is about
• Is your question addressed elsewhere (e.g. in this subject outline or, where applicable, on the subject’s
eLearning site)?
• Is it something that is better discussed in person or by telephone? This may be the case if your query
requires a lengthy response or a dialogue in order to address. If so, see consultation times above and/or
schedule an appointment.
• Are you addressing your request to the most appropriate person?
Specific email title/header to enable easy identification of subject related/student emails
• Identify the subject code of the subject you are enquiring about (as your teacher may be involved in
more than one subject) in the email header. Add a brief, specific header after the subject code where
appropriate.
Professional courtesy
• Address your teacher appropriately by name (and formal title if you do not yet know them).
• Use full words (avoid ‘text-speak’ abbreviations), correct grammar and correct spelling.
• Be respectful and courteous.
• Academics will normally respond within 1-2 business days. If the matter is urgent, you may wish to
telephone the teaching staff whose contact details are given in this subject outline or contact the
School.
• Please ensure that you include your full name and identify your seminar or tutorial group in your email
so that your teachers know who they are communicating with and can follow-up personally where
appropriate.
A guide to eLearning ‘Netiquette’ is available at
https://www.uow.edu.au/student/elearning/netiquette/index.html. The basic principles of Netiquette also apply
to email communication.
Copyright
Commonwealth of Australia
Copyright Regulations 1969
© 2019 University of Wollongong
The original material prepared for this guide is covered by copyright. Apart from fair dealing for the purposes of
private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by
any process without written permission.
MARK804 Subject Outline Trimester 1, 2019 – Class 2 – Sydney On Campus Page 3 of 20
Table of Contents
SECTION A: GENERAL INFORMATION ……………………………………………………………………………………….. 4
SUBJECT DESCRIPTION…………………………………………………………………………………………………………… 4
STUDENT LEARNING OUTCOMES ………………………………………………………………………………………….. 4
UPDATES TO THIS SUBJECT……………………………………………………………………………………………………. 4
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE……………………………………………………..4
COURSE LEARNING OUTCOMES…………………………………………………………………………………………….. 4
ATTENDANCE REQUIREMENTS ……………………………………………………………………………………………… 4
REQUIRED TEXT(S) …………………………………………………………………………………………………………………. 5
KEY REFERENCES …………………………………………………………………………………………………………………… 5
ADDITIONAL MATERIALS ………………………………………………………………………………………………………. 5
LECTURES ……………………………………………………………………………………………………………………………….. 6
TUTORIALS ……………………………………………………………………………………………………………………………… 8
PEER ASSISTED STUDY SESSIONS (PASS) PROGRAM…………………………………………………………….9
SECTION B: ASSESSMENT …………………………………………………………………………………………………………. 10
ASSESSMENT LEARNING OUTCOME MATRIX …………………………………………………………………….. 15
EXTENSIONS………………………………………………………………………………………………………………………….. 16
LATE SUBMISSION OF ASSESSMENT TASKS ……………………………………………………………………….. 16
ADDITIONAL ASSESSMENT INFORMATION…………………………………………………………………………. 16
SUPPLEMENTARY ASSESSMENTS………………………………………………………………………………………… 16
SUPPLEMENTARY EXAMINATIONS ……………………………………………………………………………………… 16
UOW GRADE DESCRIPTORS………………………………………………………………………………………………….. 16
MINIMUM PERFORMANCE REQUIREMENTS ……………………………………………………………………….. 17
ASSESSMENT QUALITY CYCLE ……………………………………………………………………………………………. 17
COLLECTION …………………………………………………………………………………………………………………………. 17
RETENTION ……………………………………………………………………………………………………………………………. 17
SCALING ………………………………………………………………………………………………………………………………… 18
LEARNING ANALYTICS…………………………………………………………………………………………………………. 18
ASSURANCE OF LEARNING ………………………………………………………………………………………………….. 18
ACADEMIC INTEGRITY …………………………………………………………………………………………………………. 18
TURNITIN……………………………………………………………………………………………………………………………….. 19
REFERENCING – WHY DO YOU NEED TO REFERENCE?……………………………………………………….. 20
THE HARVARD SYSTEM OF REFERENCING AND CITATION OF INTERNET SOURCES ………. 20
ACADEMIC COMPLAINTS……………………………………………………………………………………………………… 20
SECTION C: GENERAL ADVICE TO STUDENTS…………………………………………………………………………. 20
MARK804 Subject Outline Trimester 1, 2019 – Class 2 – Sydney On Campus Page 4 of 20
SECTION A: GENERAL INFORMATION
SUBJECT DESCRIPTION
The subject examines the concepts underpinning the marketing process and theories relevant to the study and
practice of modern marketing science. Key concepts covered include the creation and delivery of customer
value, customer retention and return on marketing investment, marketing’s role in an organisation as defined by
the overall strategic plan, and its integration with other functional disciplines within the organisation, elements
of marketing plan, competitor analysis and strategies, marketing environment, marketing research, consumer
and business buying behaviour, strategic nature of segmenting markets, targeting, and positioning brands,
marketing mix decisions, and marketing ethics and social responsibility. The subject provides a foundation for
the development of effective market-oriented managerial thinking, communication and team-work skills.
STUDENT LEARNING OUTCOMES
On successful completion of this subject, students will be able to:
1. Explain the major conceptual and theoretical principles upon which the practice of marketing in
organisations is based.
2. Synthesise underlying marketing principles and concepts for making socially responsible business
decisions.
3. Apply logical, critical and creative thinking and judgement to generate appropriate solutions to
problems for relevant audiences in a business environment.
4. Demonstrate professional written communication skills when interpreting relevant text, verbal,
numerical and visual styles.
5. Demonstrate an ability to work both independently and cooperatively to synthesise and communicate
marketing information.
UPDATES TO THIS SUBJECT
The School is committed to continual improvement in teaching and learning. In assessing teaching and learning
practices in a subject, the School takes into consideration student feedback from many sources. These sources
include direct student feedback to tutors and lecturers, feedback through Student Services and Business Central,
responses to the Subject and Course Evaluation Surveys. These important student responses are used to make
ongoing changes to subjects and courses. This information is also used to inform systemic comprehensive
reviews of subjects and courses.
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE
In extraordinary circumstances the provisions stipulated in this Subject Outline may require amendment after
the Subject Outline has been distributed. All students enrolled in the subject must be notified and have the
opportunity to provide feedback in relation to the proposed amendment, prior to the amendment being finalised.
COURSE LEARNING OUTCOMES
Course Learning Outcomes can be found in the Course Handbook
https://www.uow.edu.au/handbook/index.html.
ATTENDANCE REQUIREMENTS
The Faculty of Business expects all students to attend lectures and tutorials as we strongly believe that students
who attend lectures and tutorials usually learn more and perform better in assignments and examinations.
MARK804 Subject Outline Trimester 1, 2019 – Class 2 – Sydney On Campus Page 5 of 20
REQUIRED TEXT(S)
Armstrong G, Adam S, Denize S, Volkov M, Kotler P, 2018, ‘Principles of marketing, 7e’, Pearson, Melbourne.
ISBN 9781488611841
Available at the University Bookstore ($137.95)*
* E-book also available.
KEY REFERENCES
The recommended readings below are not intended as an exhaustive list of references. Students should also use
the library catalogue and databases to locate additional resources.
There are a number of key academic journals associated with marketing. If you intend to study
marketing further, it is highly recommended that you start to begin to become familiar with them. Some
academic journals include:
Journal of Marketing
Journal of the Academy of Marketing Science
European Journal of Marketing
Harvard Business Review
Journal of Marketing Management
International Journal of Research in Marketing
Journal of Consumer Psychology
Journal of Consumer Research
Journal of International Marketing
Journal of Retailing
Journal of Marketing Management
Journal of Service Research
Journal of Strategic Marketing
Other sources you might find interesting include marketing trade journals, marketing blogs, and other
sources aimed at marketers. Examples of these include:
Advertising Age
Marketing Week
The 16 marketing blogs listed here: https://www.inc.com/travis-wright/16-top-marketing-blogs-andpublications-you-need-to-be-following.html
You might also find The American Marketing Association Dictionary useful
(https://www.ama.org/resources/Pages/Dictionary.aspx)
ADDITIONAL MATERIALS
See Moodle for additional materials
MARK804 Subject Outline Trimester 1, 2019 – Class 2 – Sydney On Campus Page 6 of 20
LECTURES

We are the Best!

course-preview

275 words per page

You essay will be 275 words per page. Tell your writer how many words you need, or the pages.


12 pt Times New Roman

Unless otherwise stated, we use 12pt Arial/Times New Roman as the font for your paper.


Double line spacing

Your essay will have double spaced text. View our sample essays.


Any citation style

APA, MLA, Chicago/Turabian, Harvard, our writers are experts at formatting.


We Accept

Secure Payment
Image 3