Identify and discuss the store’s target market and the specific product, price, integrated marketing communications and distribution decisions the management has made to develop marketing mix.

Final Project Content:

Pick a retail store at which you frequently shop.

3.1. Identify and discuss the store’s target market and the specific product, price, integrated marketing communications and distribution decisions the management has made to develop marketing mix.

3.2. Select one specific product and identify the manufacturer brands, distributor brands, and generics that this store stocks. List each specific brand under each type and compare the product components for each. Summarize your findings to report the results.

This project must be written by using APA Style and following structure below:

Cover page, Abstract, Main body, Conclusions and References.

This assignment includes a plagiarism checker. Please, check carefully the originality of your submission. Cite external references to support your answers in both within the text and in the references part as mandated by APA style. The instructor will not accept more than 5% of similarity with external sources in the content of the document without being cited; otherwise, your work will be considered invalid. Do not include questions in the document to be ssubmitted, only answers. If you have any question, contact your instructor.

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