HLTH 4115 WU Healthcare Organization Promotion in Your Community Discussion

Discussion: Healthcare Organization Promotion in Your Community

As with any other organization, once a product is developed by a healthcare organization it needs to be promoted to its target market. Promotion ensures that customers are aware of a product’s existence, availability, and scope.

Promotion can take many forms and is often tailored to the results of market analysis. Advertising is the most common form of promotion; however, promotion efforts may also include personal selling, sales promotion, public relations, and direct marketing. As you go about your day, make a deliberate effort to be aware of examples of promotion from healthcare organizations you may not otherwise have recognized. Try to understand the thought behind these efforts considering the concepts that have been discussed in recent weeks. Think about the impact these promotions have on you and your community.

To prepare for this Discussion:

  • Review this week’s Learning Resources.
  • Refer back to the healthcare organization you selected in Week 2.

By Day 4

Post a comprehensive response to the following:

  • Describe one of your healthcare organization’s promotions (one of the 4 P’s of marketing mix). Include a link to the example if available or attach an image or illustrations.
  • Describe the marketing message and the target audience for that message.
  • Explain how this promotion might reflect the strategic initiatives or marketing strategy of the healthcare organization.
  • How do you think this promotion might reflect the effectiveness of the marketing message?

Read a selection of your colleagues’ postings.

By Day 6

Respond to at least two of your colleagues’ postings in one or more of the following ways:

  • Describe the similarities and differences between your healthcare organization’s promotion effort and your colleague’s.
  • Describe the similarities and differences between the marketing message of yours and your colleague’s healthcare organizations with relation to target audience and effectiveness.
  • Do you think the selected promotion of your healthcare organization might fit into your colleague’s healthcare organization?

Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of your colleagues’ comments. You are welcome to post these final insights.

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