Harrisburg Deceitful Spammer or Marketing Genius and Authentic Leadership Discussion

Task 1

Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study.

All case study assignments must adhere to APA formatting compliance:

1. Title page
2 Responses to Questions with appropriate in-text citations
3. References (at least two peer-reviewed journal articles from the CU Library or other scholarly source)


Task 2

Summary:450-600 words

Choose one of the following terms for your research: Balanced scorecard, ethical leadership, emotional intelligence, sustainability, or authentic leadership.

Your submission must include the following information in the following format:

DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.

SUMMARY: Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.

DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.

REFERENCES: All references must be listed at the bottom of the submission–in APA format. The article will be one source, but if you use others. Please list them.

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