for Tutor Faith Discussion

The management team for new product development was interested in assessing relevancy of the chosen test markets to the three states designated for rollout if the test market was satisfactory (Tennessee, Alabama, Georgia).

  1. What are your conclusions about the representativeness of the test cities to the designated

    rollout states?

  2. What secondary data should you present to support your conclusions? Where will you

    obtain this data. 

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