EXHIBIT 2 Favorite U.S. Casino Games, 2016 EXHIBIT 3 Financials of Macau Casinos, 2016 Share of R…

what is the major issue?


EXHIBIT 2 Favorite U.S. Casino Games, 2016 EXHIBIT 3 Financials of Macau Casinos, 2016 Share of Revenues Share of Profits Slot machines 61% High rollers 35% Low rollers Bank: ahr Source American Ganing Associucion author estinates were typically small and seedy. In part, this was Over the years casinos in Las Vegas and Atlanti have tried to draw gamblers by developing extravagant Stanley Ho, a local tycoon. However, this began to change new properties. The most ambitious recent development in 2002, as the liberalization of casino licensing led to the in Las Vegas was the opening by MGM Mirage of its City development of new casinos by some of the worlds larg- Center, an S8.5 billion minicity spread over 67 acres that includes luxury hotels, condominium units, restaurants, wanted to find markets outside of Las Vegas. The Las and shops. Even some of the older properties have under Vegas of the Far East is how Sheldon Adelson, head of gone extensive renowation, such as Caesars Palace a new Colosseum and a new Roman Plaza. Atlantic City Macau welcomed the much-ballyhooed opening of the $2.4 billion Revel Hotel built on 20 acres of beachfront, following the from the dozen or so that existed before 2002. Many are opening several years earlier of another lavish resort, the situated on the Cotai strip land that was once a stretch Borgota Hotel, which offered amenities such as penthouse of water between the islands of Coloane and Taipa. Las spas and tropical indoor pools. ic City the monopoly on gambling in the territory that was held by est casino operators, including many of the U.S. firms that adding Las Vegas Sands, has described the recent development of Macau has grown explosively with a tripling of casinos Vegas-based firms such as Sands and Wynn have been Aside from ramping up the appeal of their particular plowing billions of dollars into new casinos there. Sands. properties, most casinos have also offered incentives to keep which already has a supersized version of the Venetian with their customers from moving over to competitors. These a Grand Canal and a Rialto Bridge, has added a complex incentives can be particularly helpful in retaining those called the Parisian with an Eiffel Tower. Even locally based high rollers who come often and spend large amounts of Sociedade de Jogos de Macau is opening a $3.9 billion money. Casinos try to maintain their business by providing complex that will feature three hotels, one modeled on the complimentary rooms, food, beverages, shows, and other Palace of Versailles perks each year that are worth billions of dollars. Gamblers Macaus dramatic rise in the casino business owes can also earn various types of rewards through the loyalty much to a collision of geography and history. The Chinese programs offered by the casinos, with the specifie rewards love to gamble, but the leaders in Beijing have long for- being tied to the amount bet on the slot machines and at bidden casinos on the mainland. They did, however, let the tables. them continue to operate in Macau after the Portuguese Some of the larger casinos in the U.S. have also tried handed over to fend off competition by growing through mergers and has retained a degree of legal autonomy and is also a few acquisitions. In 2004, Harrahs announced that it was bu- hours or less flying time from a billion potential gamblers ing casino rival Caesers, allowing it to become the nations in China. We sit next to the biggest market in the world. leading operator of casinos, with several properties in said Edward M. Tracy, chief executive of the Hong Kong- both Las Vegas and Atlantic City. This deal came just a based subsidiary o Las Vegas Sands. Its one billion month after MGM Mirage had stated that it was buying more people than the U.S. the Mandalay Resort Group, allowing it to double the num- ber of casinos it held on the Las Vegas strip. Firms that from mainland China. Nearly 20 million people, or one in own several casinos can pitch each of their properties to a five Chinese who ventured outside mainland China last different market and allow their customers to carn rewards year, came to Macau to gamble. Many come from neighbor- on the firms loyalty program by gambling at any of these ng Guangdong province, usually on day trips. sovereignty in 1999. Like Hong Kong. Macau Macau has been attracting a growing number of visitors betters from as far away as Beijing have clearly played an important role in fueling Macaus growth. These high roll- ers will spend as much as $10 million on gambling in a sin Exploiting the Chinese Market Though gambling has been legal for over a century in gle trip, They account for up to 65 percent of the revenues Macau, which was a former Portuguese territory, its casinos for the larger casinos (see Exhibit 3) C4 CASE 2 THE GLOBAL CASINO INDUSTRY IN 2017
media%2F052%2F0529b484-a8c3-4dc7-a6fc-5d
media%2F08b%2F08b6529d-5f59-4309-977a-be

EXHIBIT 2 Favorite U.S. Casino Games, 2016 EXHIBIT 3 Financials of Macau Casinos, 2016 Share of Revenues Share of Profits Slot machines 61% High rollers 35% Low rollers Bank: ahr Source American Ganing Associucion author estinates were typically small and seedy. In part, this was Over the years casinos in Las Vegas and Atlanti have tried to draw gamblers by developing extravagant Stanley Ho, a local tycoon. However, this began to change new properties. The most ambitious recent development in 2002, as the liberalization of casino licensing led to the in Las Vegas was the opening by MGM Mirage of its City development of new casinos by some of the world’s larg- Center, an S8.5 billion minicity spread over 67 acres that includes luxury hotels, condominium units, restaurants, wanted to find markets outside of Las Vegas. “The Las and shops. Even some of the older properties have under Vegas of the Far East” is how Sheldon Adelson, head of gone extensive renowation, such as Caesars Palace a new Colosseum and a new Roman Plaza. Atlantic City Macau welcomed the much-ballyhooed opening of the $2.4 billion Revel Hotel built on 20 acres of beachfront, following the from the dozen or so that existed before 2002. Many are opening several years earlier of another lavish resort, the situated on the Cotai strip land that was once a stretch Borgota Hotel, which offered amenities such as penthouse of water between the islands of Coloane and Taipa. Las spas and tropical indoor pools. ic City the monopoly on gambling in the territory that was held by est casino operators, including many of the U.S. firms that adding Las Vegas Sands, has described the recent development of Macau has grown explosively with a tripling of casinos Vegas-based firms such as Sands and Wynn have been Aside from ramping up the appeal of their particular plowing billions of dollars into new casinos there. Sands. properties, most casinos have also offered incentives to keep which already has a supersized version of the Venetian with their customers from moving over to competitors. These a Grand Canal and a Rialto Bridge, has added a complex incentives can be particularly helpful in retaining those called the Parisian with an Eiffel Tower. Even locally based high rollers who come often and spend large amounts of Sociedade de Jogos de Macau is opening a $3.9 billion money. Casinos try to maintain their business by providing complex that will feature three hotels, one modeled on the complimentary rooms, food, beverages, shows, and other Palace of Versailles perks each year that are worth billions of dollars. Gamblers Macau’s dramatic rise in the casino business owes can also earn various types of rewards through the loyalty much to a collision of geography and history. The Chinese programs offered by the casinos, with the specifie rewards love to gamble, but the leaders in Beijing have long for- being tied to the amount bet on the slot machines and at bidden casinos on the mainland. They did, however, let the tables. them continue to operate in Macau after the Portuguese Some of the larger casinos in the U.S. have also tried handed over to fend off competition by growing through mergers and has retained a degree of legal autonomy and is also a few acquisitions. In 2004, Harrah’s announced that it was bu- hours or less flying time from a billion potential gamblers ing casino rival Caesers, allowing it to become the nation’s in China. “We sit next to the biggest market in the world. leading operator of casinos, with several properties in said Edward M. Tracy, chief executive of the Hong Kong- both Las Vegas and Atlantic City. This deal came just a based subsidiary o Las Vegas Sands. It’s one billion month after MGM Mirage had stated that it was buying more people than the U.S. the Mandalay Resort Group, allowing it to double the num- ber of casinos it held on the Las Vegas strip. Firms that from mainland China. Nearly 20 million people, or one in own several casinos can pitch each of their properties to a five Chinese who ventured outside mainland China last different market and allow their customers to carn rewards year, came to Macau to gamble. Many come from neighbor- on the firm’s loyalty program by gambling at any of these ng Guangdong province, usually on day trips. sovereignty in 1999. Like Hong Kong. Macau Macau has been attracting a growing number of visitors betters from as far away as Beijing have clearly played an important role in fueling Macau’s growth. These high roll- ers will spend as much as $10 million on gambling in a sin Exploiting the Chinese Market Though gambling has been legal for over a century in gle trip, They account for up to 65 percent of the revenues Macau, which was a former Portuguese territory, its casinos for the larger casinos (see Exhibit 3) C4 CASE 2 THE GLOBAL CASINO INDUSTRY IN 2017

We are the Best!

course-preview

275 words per page

You essay will be 275 words per page. Tell your writer how many words you need, or the pages.


12 pt Times New Roman

Unless otherwise stated, we use 12pt Arial/Times New Roman as the font for your paper.


Double line spacing

Your essay will have double spaced text. View our sample essays.


Any citation style

APA, MLA, Chicago/Turabian, Harvard, our writers are experts at formatting.


We Accept

Secure Payment
Image 3