Discussion BoardUnit: Importance of Marketing Research

  • Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

     
  • Assess the importance of marketing research in the development of marketing strategy and tactics.

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