Columbia University Job Websites and Wearable Computers Case Analysis

1.Job Websites (Exercise 1-11 on page 34).

1-11 Visit a job-posting website such as Spend some time at the site examining jobs for accounting, finance, sales, marketing, and human resources. Find two or three descriptions of jobs that require some information systems knowledge. What information systems knowledge do these jobs require? What do you need to do to prepare for these jobs? Write a one- to two-page report summarizing your findings.

2.Wearable Computers case study on pages 163-164.

1. Wearables have the potential to change the way organizations and workers conduct business. Discuss the implications of this statement.

2. How would a business process such as ordering a product for a customer in the field be changed if the salesperson was wearing a smartwatch equipped with Salesforce software?

3. What people, organization, and technology issues would have to be addressed if a company was thinking of equipping its workers with a wearable computing device?

4. What kinds of businesses are most likely to benefit from wearable computers? Select a business and describe how a wearable computing device could help that business improve operations or decision making.

3.Cloud Computing case study on pages 166-167.

1. What business benefits do cloud computing services provide? What problems do they solve?

2. What are the disadvantages of cloud computing?

3. What kinds of businesses are most likely to benefit from using cloud computing? Why?

4.Web Research Conference Budget (Exercise 5-11 on page 188).

5-11 In this exercise, you’ll use software at various online travel sites to obtain pricing for total travel and lodging costs for a sales conference.

The Foremost Composite Materials Company is planning a two-day sales con- ference for October 19–20, starting with a reception on the evening of October 18. The conference consists of all-day meetings that the entire sales force, numbering 120 sales representatives and their 16 managers, must attend. Each sales represen- tative requires his or her own room, and the company needs two common meet- ing rooms, one large enough to hold the entire sales force plus a few visitors (200 total) and the other able to hold half the force. Management has set a budget of $200,000 for the representatives’ room rentals. The company would like to hold the conference in either Miami or Marco Island, Florida, at a Hilton- or Marriott- owned hotel.

Use the Hilton and Marriott websites to select a hotel in whichever of these cities would enable the company to hold its sales conference within its budget and meet its sales conference requirements. Then locate flights arriving the afternoon prior to the conference. Your attendees will be coming from Los Angeles (53), San Francisco (31), Seattle (21), Chicago (18), and Pittsburgh (13). Determine costs of each airline ticket from these cities. When you are finished, create a bud- get for the conference. The budget will include the cost of each airline ticket, the room cost, and $70 per attendee per day for food.

5.Kraft Heinz case study on pages 211-212.

1. Identify the problem in this case study. To what extent was it a technology problem? Were any people and organizational factors involved?

2. How was information technology affecting business performance at Kraft Heinz?

3. How did new technology provide a solution to the problem? How effective was the solution?

4. Identify the people, organization, and technology factors that had to be addressed in selecting and implementing Kraft Heinz’s new data warehouse solution.

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