Business Policy and Strategy Paul Quinn College Burger King Case Study

Question Description

Business Assessment Case Study: Case 34 Burger King (pg. 877 in the back of the book)

file:///C:/Users/Cheydanielle/Downloads/TEXTBOOK_%20Strategic%20Management%20and%20Business%20Policy%2013E%20(3).pd

Students will be required to write a business assessment of the Burger King Case Study. This is an individual assignment. Students must write a FULL 3-page paper (not including the header) that includes the following Business Strategy concepts:

  • Identify the type of Business Model Burger Kings uses based on the case study information
  • Identify Mission Statement of Burger King
  • Identify the problems with Burger King based on the case study information
  • Conduct a SWOT Analysis of Burger King based on the case study information
  • Recommend a New Strategy for Burger King based on the case study information

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