Arkansas State University Newport Branson & Carranza Leadership Case Studies

Question Description

Chapter 1: Mini-Case: Richard Branson Shoots for the Moon (Page 37 of textbook attached)

  1. Would you classify Richard Branson as a manager or a leader? What qualities distinguish him as one or the other?
  2. As mentioned earlier in this chapter, followers are part of the leader- ship process. Describe the relationship between Branson and his followers.
  3. Identify the myths of leadership development that Richard Branson’s success helps to disprove.

Chapter 2: Mini-Case Developing Leaders at UPS (Page 81 of textbook attached)

  1. What are the major skills Jovita Carranza has demonstrated in her ca- reer at UPS that have made her a successful leader?
  2. Consider the spiral of experience that Jovita Carranza has traveled. How has her experience affected her ability as a leader?

Writing Requirements

  • Include Abstract
  • APA format
  • 3 pages in length (excluding cover page, abstract, and reference list)
  • Only reference to textbook and video please

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