14. Baldwin Inc., the advertising agency for Pupco Dog Food, hasdetermined that the company needs to

14. Baldwin Inc., the advertising agency for Pupco Dog Food, hasdetermined that the company needs to increase sales in rural areas.The task of reaching consumers in rural communities must becalculated into the advertising budget. This part of the budget isknown as the A. media plan. C. build-up analysis. B. purchase intent. D. situation approach. . . .

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